Much like Mercedes-Benz has AMG and BMW has the M range, SEAT has CUPRA. It’s SEAT’s performance-driven brand, made with insane performance and luxurious designs.
But up until 2018, it wasn’t a separate brand. You could get a SEAT Leon CUPRA or IBIZA CUPRA, which were the top-of-the-range models. Back in 2018, SEAT split CUPRA into its brand. Now you get the CUPRA Leon, the CUPRA Leon Estate, the CUPRA Ateca, and the CUPRA Formentor.
The History of SEAT & CUPRA
Before the CUPRA brand existed, SEAT’s performance models were made by SEAT Sport. SEAT Sport competed in rally championships and touring car racing, as well as creating high-performance road cars for the SEAT lineup.
The CUPRA name comes from the blending of the words ‘Cup Racing’, hinting to the brand’s decorated past in rally driving.
The 1996 SEAT Ibiza GTI Cupra Sport 16v was the first time the CUPRA badge sat proudly on a road car, marking the move to creating the high-performance range enthusiasts know and love today.
Since 1996, there’s been plenty of beloved iterations of SEAT road cars with the sporty CUPRA stamp. The last SEAT-badged CUPRA car was the 2018 Leon CUPRA R ST, actually revealed at the CUPRA brand launch event.
Since 2018, CUPRA has its own badge, designs, and versions of SEAT cars. Their first model was the CUPRA Ateca, joining the SUV craze. Instead of the bold S logo, CUPRA cars come adorned with a sleek new badge - a symmetrical cross design in a bold bronze colour.
Three of the four cars under the CUPRA marque are based on SEAT models, the Ateca, the Leon, and the Leon Estate. The Formentor is the first-ever model made just for CUPRA with no SEAT equivalent.
SEAT FR & CUPRA
With CUPRA broken out as its own brand, SEAT replaces the top-end models with FR and FR Sport models.
Bear in mind that these are only trim levels. With the FR, you’re still getting a SEAT, but with a CUPRA you’re getting something made for sporty performance.
Shared SEAT & CUPRA Models
Explore the models shared between both the SEAT and CUPRA brands below.
A popular hatch with great drivability. The SEAT Leon is always a popular choice for city driving, with the CUPRA Leon being a performance-focused version of this everyday compact model.
The Leon Estate introduces added practicality in the form of more boot space, also available as from CUPRA.
SEAT Leon Estate
CUPRA Leon Estate
SUVs are only growing in popularity, with the Ateca being a fan-favourite due to cavernous space and an amazing driving experience. CUPRA models include all this, plus serious performance.
The first-ever CUPRA only model
The CUPRA Formentor is the brand’s first standalone car. It’s a bold SUV instilled with an athletic edge. The Formentor looks the part too, with seriously eye-catching designs inside and out.
Get in touch
Whether you’re after an everyday runaround or super sporty model, contact your local CUPRA & SEAT Pentagon dealerships to learn more. Our friendly advisors are happy to answer any questions about both new and used cars or book you in for a test drive. Get in touch now or give us a ring on 0333 222 0424.
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