We all assume that there is a set amount of ways to interact with our cars. Beyond a models visual appearance, we can experience it by touching and even hearing it, learning about it from a number of different perspectives. But what if there was to be yet another way to interact with our cars, bringing all of the senses together without ever leaving the comfort of our homes? If it were to exist, would you want to experience it?
Pushing the boundaries of reality, SEAT has developed a new digital showroom experience thanks to an amazing new app called the Blipper™. It does this by overlaying images, video as well as text onto a smartphone or tablet screen when the device’s camera is pointed at the new SEAT Leon.
Currently only working on the showroom floor with the iPad, IPhone or Android-based devices, it demonstrates the Leon’s features and highlights them in a revolutionary new way. It operates when it encounters special markers, called ‘blipps,’ that are placed around the car. When it is pointed to a blip on the bonnet, an image of the new SEAT badge emerges. When the device is moved slightly left or right, the user will learn all about the Leon’s new features like its LED headlamps as well as why the car is the leading hatchback in its class.
Speaking about this development, SEAT’s Head of Marketing, Christ Stevens, said “Given the advanced technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a shared experience with our dealers in the showroom.”
Jessica Butcher, Blippar co-founder and CMO, explained that “The blipps are there to educate customers as they explore the new Leon, making the experience much more interactive and memorable.”
The app is currently free to download and works on IOS and Android operating systems. Once you have interacted with the new digital experience for yourself, we welcome you to check out the latest SEAT offers. While the virtual world is certainly amazing, nothing beats driving a SEAT in the real world.
For more information about the new 2013 SEAT Leon or to arrange a test drive please contact your nearest Pentagon SEAT showroom.