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Pentagon Doubles Peugeot Interests

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Pentagon Doubles Peugeot Interests
  • The Pentagon Motor Group, which earlier this year added three Ford sites and a Vauxhall dealership to its car interests, is now taking on two additional Peugeot locations, doubling its representation with the French manufacturer.

    The Pentagon site in Barnsley will become the main Peugeot dealership for the area with immediate effect, while its Lincoln multi-franchise site will also add the French brand from the start of September.

    Speaking on behalf of the Pentagon Motor Group, managing director, David Lewis, said, “We have watched Peugeot developing steadily in the UK, with new models in important sectors and strong credentials in the electric/hybrid sector. Its ascendancy is clearly shown by recent recognition such as its J.D. Power 2019 survey win as ‘Most Dependable Brand’, and its success in the highly important SUV sector with its win of ‘New Car of the Year’ at the Auto Trader New Car Awards. We see it as a manufacturer with the desire and ability to keep growing, and we are very happy to be in a position to join it on that journey. We already have Peugeot franchise locations in Burton and Scunthorpe, so these additions double our interests.”

    David Peel, managing director of the Peugeot Motor Company, commented, “At Peugeot we look for dealer partners who understand our ethos and want to work to our standards. They are the public face of our brand with customers, so it is very important that they believe both in our products and our values. We see Pentagon as an ideal partner in all these regards and look forward to sharing in their success as we move forward together.”

    Pentagon, which is part of Motus Group (UK), now operates 50 franchise outlets across a range of major vehicle manufacturers, with 26 sites across the East Midlands, North West, South Yorkshire and Lincolnshire.

    Rob Truscott, CEO of Motus operations in the UK, said, “We have always said we are looking to grow our business. Not growth at any price, but certainly where we feel we have the ability to invest in the right opportunities. In the relationship with Peugeot we feel we have such an opportunity, and are investing very willingly to support our activities and interests with the brand.”

    The Barnsley site onto which Peugeot is moving is a dual-franchise site. A Pentagon-operated Nissan dealership is located there, currently running alongside Pentagon’s Fiat franchise operation for the area. However, following agreement on arrangements between the manufacturer and Pentagon, Pentagon is making its planned closure of this last of its Fiat car dealerships, with full effect from August 30th.

Article by
Jordan Armitage
Jordan Armitage
Digital Marketing Manager at Pentagon Group
1 year ago
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