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Pentagon Becomes First Car Dealer Group to Utilise Apple’s Business Chat Technology

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Pentagon Becomes First Car Dealer Group to Utilise Apple’s Business Chat Technology

Customers using iMessage can get a quick, convenient response

  • Ever wanted to know a little more about a vehicle on sale, but not had the time or energy to phone and go through all the details? Perhaps you’ve wished you could just drop them a text with a couple of basic questions when you get a chance.

    This is what Pentagon Motor Group has introduced for its customers - it has utilised Apple’s Business Chat technology to offer an instant iMessage option. Customers can receive a text reply from Pentagon within 30 seconds. As an established dealer that’s been around for almost 30 years, it is delighted to be one of the first dealer groups to have this service fully operational.

    Dealerships can spend a lot of money trying to attract customers. By offering a simple solution in the form of a convenient platform - so that customers can ask those initial questions in a familiar way - can mean they are already more engaged when they visit a dealership.

     Jonathan Lingham, Head of Marketing at Pentagon says: “We know that at least 40% of our customers use iOS devices so this will now give almost half of them a fast and simple way to communicate with us. It’s on their terms, they control the convenience.”

    Pentagon’s customers can now book a test drive, enquire about a vehicle, clarify specifications, or book a service just at the touch of a button on their mobile phone.

    Jonathan added: “When people think of ‘chat’ options, they may imagine a computerised chatbot that is all automated and doesn’t really resolve the questions they had. With this service we are offering, you are talking to a real person in the Pentagon team and shouldn’t have to wait more than 30 seconds for a reply during  business hours. We are the the first major dealer group to engage with this tool, so our biggest challenge is letting customers know this tool is available and is efficient. Apple enforces a very stringent set up process, so the customer journey is as seamless and water-tight as possible.”

    Customers who use iOS devices now have the additional option to communicate with Pentagon via text. When on Pentagon’s site or on Apple Maps, customers can talk with the dealership over iMessage by clicking the “text” icon that will automatically open a message.

"We know that at least 40% of our customers use iOS devices so this will now give almost half of them a fast and simple way to communicate with us. It’s on their terms, they control the convenience." Jonathan Lingham, Head of Marketing Pentagon Motor Group
Article by
Jordan Armitage
Jordan Armitage
Digital Marketing Coordinator at Pentagon Group
2 months ago
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