The iconic Ford Focus has won 12 awards since going on sale in the summer of 2018. The Focus was new from the ground up and hailed as the most accomplished and technically-competent Focus to date. As well as winning 10 category awards, the Focus was also named outright car of the year in a further 2 award wins. The popularity of the Focus has not been confined to just one market with award wins coming from a variety of countries, including the UK, Germany and Spain; this is highlighted by the fact that the Focus has made the seven car shortlist for the European Car of the Year award that will be announced in March 2019.
Manufactured using cutting-edge processes at Ford’s Saarlouis assembly facility, the all-new Focus is offered in five-door hatchback and estate body styles. In addition to the popular ST-Line variant, the comprehensive line-up also includes the stylish Focus Trend and Titanium and upscale Focus Vignale.
Delivering more interior space combined with high quality materials and craftsmanship, the all-new Focus offers the most sophisticated range of Ford driver assistance technologies ever offered to Ford customers including Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic, and Ford’s first head-up display to be offered in Europe. The Focus was awarded the maximum 5-star safety rating by independent crash test authority Euro NCAP – one of the first vehicles to be awarded the highest rating under new, more stringent Euro NCAP testing protocols.
“Media, motoring experts and – most importantly – customers are full of praise for our all-new Focus, and that’s reflected in both variety of awards the car is winning and the rate at which they’re flying out of showrooms,” said Glen Goold, Focus chief programme engineer, Ford of Europe. “To be considered the best in such a competitive segment is a very high level of praise.”