Fiat has introduced an amazing new ‘You Wear’ Facebook app that provides the opportunity to coordinate what you wear with the colourful Fiat 500’s we have on offer here at Pentagon Fiat. This is an extraordinary idea which poses the question; could Fiat have started something radically different?
The new Facebook app, launched on July 19th 2013 cans 25 of your most recently tagged Facebook photos, discovering what type of colours you wear most, what it means about you and the Fiat 500 that is best matched to you, creating a personality and vehicle colour match analysis. The app then publishes the results with your Facebook friends so you can share your match and invite them to play.
Everyone who takes part in the Fiat 500 ‘You Wear’ app is entered into a prize draw to win one of 50 High Street shopping vouchers and a VIP experience at the London Fashion Weekend in September.
The App was developed with Karen Haller, one of the leading authorities in applied colour psychology. She recently commented on the app saying: “A fun Facebook App is a great way to find out what your favourite colour says about your personality and maybe find out something about yourself you may not have known. When you are spoilt for colour choice, as with clothes or a car with so many options like the Fiat 500, this App helps you find out what colour best matches your personality.”
She went on to say, “In today’s world we want to be able to express ourselves, so it’s great that the Fiat 500 range gives us such variety of colour with which we can express our personalities. Other than your clothes, what else allows you to express your personality to the outside world and get noticed more than the car you drive?”
Elena Bernardelli, marketing director at Fiat Group Automobiles UK, added onto this by saying: "Along with the many thousand different option combinations that can be applied to a Fiat 500 is the huge choice of vibrant colours. The shade of our customers' 500s has always been important to them as illustrated when we launched Fiat 500 Colour Therapy last year. It is therefore highly appropriate ?and great fun too? that the Fiat 500 is launching this excellent App."
You can check out the new app at: apps.facebook.com/fiatyouwear