Two Italian powerhouses, Fiat and Gucci, have united to create the 500byGucci which hits our showroom in Barnsley this month. The 500byGucci is a special edition of the iconic Fiat 500 which has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile, supported by the strategic expertise of Lapo Elkann. This union validates Fiat’s standing both as a motoring icon and 21st century design leader. When launched in 1957, the Fiat 500 soon became the must have car of its time and, since then, the design has constantly evolved, focussing on customisation to broaden its appeal. Currently, there are 500,000 ways to customise a Fiat 500 and the new 500byGucci has taken this to next level by also developing a range of fashion items and accessories uniquely designed by Frida Giannini to appeal to the most discerning style influencers. The collection includes travel accessories, small leather goods, drivers, tracksuits, bombers, driver’s gloves, sunglasses and a watch, which will be available in select Gucci stores and online. Speaking of the collaboration, Lapo Elkann said, "As a creative, I feel an affinity with the UK. Like Italy, Britain is a nation that embraces and nurtures innovation, design and individuality. As such, I’m honoured that London is playing host to the UK launch of this iconic Italian partnership in what is a very important anniversary year for Italy. It has indeed been very gratifying to work on this project with Frida Giannini and Fiat's Centro Stile.” Frida Giannini commented, “Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci's 90th anniversary year."