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Citroen and Benefit Cosmetics Debut DS3 Special Editions

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Citroen and Benefit Cosmetics Debut DS3 Special Editions

Citroen has revealed the first production model of the DS3 Special Editions in partnership with Benefit cosmetics. In a retailing first, Citroën and Benefit have worked with ASOS on this to create the UK's largest independent online fashion and beauty retailer – to create the first online car boutique, on a dedicated section of the site at www.asos.com/citroen.

  • Priced from £14,795, the glamorous DS3 by Benefit line-up is on sale now consisting of two models – based on the existing DSign and DStyle trim levels – which take inspiration from Benefit's fun and iconic beauty products. A third Benefit special edition DS3 will be unveiled in June 2014.

    Inspired by Benefits' world renowned Benetint™ – their signature red lip and cheek stain – DS3 DSign by Benefit is powered by an efficient VTi 82 engine and is based on the DSign specification, but with added features.

    The body is finished in Ruby Red metallic paint with a white roof and door mirrors, along with dark tinted rear windows, chrome detailing and 17" white alloy wheels.

    The trendy styling continues inside with a white dashboard, air vent surrounds and gear stick cap; bespoke black velour carpet mats with red piping and red Benefit logo, and aluminium pedals. A generous specification includes day-time running LED lights, air conditioning and a Connecting Box with Bluetooth® and USB connectivity. The luxury feel is further reinforced with attractive Alcantara trim on the sports seats.

    Inspired by 'They're Real!'™ – the UK's best-selling mascara – the second model – the DS3 DStyle by Benefit is powered by a sporty VTi 120 manual and is based on the well-specified DStyle Plus trim.
    The exterior is stunning in a distinctive metallic grey, with Benefit Orange on the roof, door mirrors and wheel centre caps. 17" black alloy wheels and dark tinted rear windows complete the dynamic styling.

    The cabin is seductive with a gloss black dashboard, air vent surrounds and gear stick cap; bespoke black velour carpet mats with orange piping and orange Benefit logo, and aluminium pedals. These features are greatly enhanced by the luxurious Alcantara trim on the sports seats.

    A City Signature pack which can be selected also includes automatic digital air conditioning, automatically illuminating headlamps, automatic rain sensitive wipers, rear parking sensors, electrically heated and folding door mirrors, an electrochrome rear view mirror, interior mood lighting and a front central armrest. The Connecting Box system (Bluetooth® and USB) is also fitted.

    The addition of Benefit beauty products and a special make up bag designed to fit in the glove box with every model enhances the allure of this truly enchanting car – the ultimate accessory!

    Benefit Cosmetics Managing Directors, Ian Marshall & Gail Bojarski added: "Following the overwhelmingly positive response to 'DS3 by Benefit concept', which was launched at the end of last year, we are very excited with plans to launch a whole series of limited edition 'Benefit' DS3's. With Citroën we have found a partner that shares our forward thinking vision and who also likes to do things differently. To launch the series, we are delighted to be partnering with ASOS to create the world's first online car boutique! Now girls can buy their favourite Benefit products, shop the trends and book a test drive in the hottest car on the road, all in one click."

    For more information on the DS3 by Benefit or to book a test drive, please contact us on 0333 222 0424 or alternatively visit us at www.pentagon-citroen.co.uk. 

    Visit www.asos.com/citroen to check out the Online Car Boutique.

""Following the overwhelming response to our DS3 by Benefit concept that we showcased last year, we're delighted to be launching these road-ready special editions. Working with such a fun and enthusiastic company as Benefit has been a terrific experience and we look forward to introducing new audiences to the style and charm of Citroën DS3 with these collaboration models – the height of four-wheel-fashion."" Jules Tilstone, Marketing Director at Citroën UK
Article by
Jordan Armitage
Jordan Armitage
Digital Marketing Coordinator at Pentagon Group
6 years ago
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Representative Finance Example
APR Representative 7%
Cash Price £8,995
Deposit £169.00
1st Monthly Payment £318.65
58 Monthly Payment £168.65
Final Monthly Payment £318.65
Amount of Credit £8,826.00
Total Amount Payable £10,558.00
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Duration 60 Months