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Vauxhall Launch OnStar Personal Assistant At Pentagon

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Vauxhall Launch OnStar Personal Assistant At Pentagon
Vauxhall have launched OnStar at Pentagon showrooms in the UK with a comprehensive package that includes a high-speed 4G mobile network, emergency response notification and stolen vehicle recovery technology.
  • The OnStar system is free for customers for the first year and is available on most models in Vauxhall range from October 2015. 

    Vauxhall OnStar’s European headquarters are based in Bedfordshire and will be open 24/7 thanks to a significant investment in bringing the project to Europe.

    Globally, OnStar is the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology in the automobile industry. It already connects around seven million customers in the United States, Canada, China and Mexico with features including 4G connectivity, emergency services and smartphone remote control.

    As well as the UK, OnStar will be available in 13 other markets across Europe, including Austria, Belgium, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Poland, Portugal, Spain and Switzerland.

    Wi-Fi hotspot for up to seven devices

    With OnStar, each Vauxhall becomes a powerful, mobile Wi-Fi hotspot giving access to apps and services that require a high-speed mobile or data connection. Up to seven mobile devices can be connected simultaneously. Passengers will be able to stay in touch with family and friends via social media, play games, stream movies or watch TV via their favourite app or work while away from the office.

    Emergency response and roadside assistance

    If an airbag deploys, OnStar will be alerted automatically and an advisor will then contact the vehicle to determine whether help is required. If there is no response, emergency services are immediately sent to the vehicle.

    Available 24/7 and 365 days a year, OnStar Advisors are located at the OnStar service centre in Luton. At a push of an SOS button, OnStar users can request assistance whenever they deem it necessary, for example, if they witness an accident. The OnStar buttons are located in the overhead centre console or the rear-view mirror on some cars.

    The new system also includes roadside assistance services making being stranded with a flat tyre or an empty fuel tank a thing of the past. A call to the OnStar team will ensure that users will receive help as quickly as possible.

    Remote connection with OnStar smartphone app

    Smartphone users are able to connect to their vehicle remotely with the OnStar smartphone app enabling them to:

    • Contact OnStar from anywhere
    • Call up important vehicle data such as oil life or tyre pressure
    • Remotely lock or unlock the car
    • Locate the car online
    • Honk the horn and flash the lights
    • Quickly download destinations to the in-car navigation system
    • Easily manage the vehicle’s built-in Wi-Fi hotspot settings
    • Rapid vehicle recovery

    OnStar is also able to assist vehicle owners and police if a vehicle with the system is stolen. The stolen vehicle assistance will enable OnStar to work closely with law enforcement agencies to ensure that the car is recovered quickly and safely and returned to its rightful owner. Remote ignition block will allow OnStar to send a remote signal to the vehicle that blocks the engine from starting once it has been reported stolen.

    Up-to-date with monthly diagnostics

    OnStar can also provide subscribers with a monthly vehicle diagnostics email with the most important vehicle data and information. A diagnostics check can be requested at any time at the push of a button, providing peace of mind before setting off on a longer journey.

    European customers in complete control

    Subscribers will be in complete control of their data and the services they receive. Before the services are activated they will have to agree to the terms and conditions. They will be able to choose whether they want to reveal their current location – at a push of the Privacy Button their position will be hidden. However, no matter whether the location is hidden/unhidden, OnStar will not be used to monitor its user but will solely offer services. In case of an airbag deployment, OnStar will by default override the mask functionality so that emergency services can be dispatched to the exact location as quickly as possible. In this special case saving lives is priority.

    “We’re looking forward to receiving our first customer calls in the Luton Contact Centre,” said Brian McCreavy, OnStar’s Region Manager, Europe. “Before the year end we expect to take around 90,000 calls before growing to 400,000 calls next year.”

    Once it is completed, the NASA-style Command Centre will feature big screens rolling 24/7, 365 days a year. Dots on a huge map of Europe show the location of vehicles whose drivers have pressed their OnStar buttons.

    “The Command Centre is the nerve centre of our business,” said McCreavy. “It assesses external forces, both natural such as snow and man-made like traffic jams, that may affect our customers and the response we provide them with.”

    Each driver’s infotainment system, which is registered in the owner’s home country, is identified by nationality when a call comes through to OnStar, ensuring that the operator who takes the call is fluent in the driver’s chosen language. This language will also follow the driver should they travel across Europe.

    In an accident situation, OnStar can recognise where the car is damaged (front, side or rear of the vehicle), even if the occupants are unconscious. Police and ambulance are then immediately deployed. OnStar has Europe-wide relationship with all emergency services, meaning that calls made are dealt with quickly and efficiently with no introduction required.

    “OnStar is a staple of people’s motoring lives in North America, China and Mexico and is now taken for granted by those who own GM products,” said Jon Hyde, Director, Global Expansion at General Motors. “In total, seven million GM customers benefit from OnStar currently, so we’re confident that this technology will become invaluable for buyers of Vauxhall products.

    To find out more about Vauxhall OnStar visit or contact your local Pentagon Vauxhall showroom.

Article by
Jordan Armitage
Jordan Armitage
Digital Marketing Manager at Pentagon Group
5 years ago
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