After announcing in November 2013 that it had surpassed yearly sales figures, SEAT UK has now revealed that 2013 has been its most profitable year yet, breaking their own predictions by a considerable margin.
According to sales figures, the company sold an astonishing 45,312 vehicles, some 6,514 more than it had in 2012. This was a 16.8% improvement and a fifth consecutive annual rise for the company that owns a 2.0% UK market share.
Executives at SEAT revealed that the secret to their success was their all-star line-up of cars. Amongst these was the third generation Leon that achieved its best sales ever with an impressive 14,302 registrations. This figure is particularly impressive since the car only went on sale in March of 2012, making these high sales figures unlikely. However, the crown this year went to the Ibiza, which was the UK’s best selling model with 19,774 sales.
Neil Williamson, Director of SEAT UK, recently commented on this success by saying: “We’ve set the bar high for 2014 by performing so outstandingly in 2013, but we’re confident that the pattern of year-on-year growth will continue beyond this year – especially with the UK introductions of the Leon ST and Cupra models this month, and more great products to come. The substantial increase in retail sales is especially pleasing. It shows that much of our success has come about because more drivers are choosing to buy a SEAT with their own cash. For me, that’s a measure of how appealing our cars are today.”
Sales figures for the company steadily increased over the year with September being the best ever single month in sales, reaching 8,498 registrations, while July through September was the company’s best quarterly sales.
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