SEAT Debuts New Leon SC At Geneva Motor Show

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SEAT Debuts New Leon SC At Geneva Motor Show
SEAT wowed audiences at the 2013 Geneva Motor Show earlier this month by unveiling its all-new Leon SC. The gorgeous three-door coupe is the latest addition to a growing family of models.
  • Every year, car enthusiasts flock to the Geneva Motor Show to witness the unveiling of amazing new vehicles. Manufacturers display the very best in design and innovation, luring potential customers to their booths. Many compete for the audience’s attention, and this year SEAT’s key offering was the all-new Leon SC (Sports Coupe).

    The Leon SC will be built at SEAT's Marterello plant in Barcella using VW’s MBQ platform. The model has a shorter wheelbase compared to its five-door counterpart and is made from advanced materials that make it the lightest vehicle in its class. The vehicle is available with engines ranging from 105PS to 184PS, producing a rapid-yet-frugal experience for the driver.

    The Leon SC offers a wide array of new design features. It has been redesigned along an A-pillar back and comes with steep rear screens, a lower roofline, as well as sharp blisters on the wheel arches. This new profile makes the vehicle look like a true coupe, bridging practicality with functionality on every curve.

    One key feature available in the new Leon SC is the new Mii Ecofuel system, which gives it the lowest Co2 emissions in the company’s history. Measuring just 79g/km, the system runs on compressed natural gas which maximizes efficiency while lowering maintenance costs.

    The new vehicle is part of the company’s aggressive move to increase its share in the market. Its recent success with the new Mii, Ibiza, Toledo and Leon 5 door have already brought a 14% sales increase across Europe in January and February alone. SEAT clearly hopes this new model will allow them to expand further, moving growth beyond Europe.

Article by
James Reeve
James Reeve
Marketing at Pentagon Group
Email: info@pentagon-group.co.uk
5 years ago