The New Peugeot 308 - First Pictures Released

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The New Peugeot 308 - First Pictures Released

Peugeot has released the first pictures of the New 308, a car set to be launched in January 2014 into the ultra-competitive compact family hatchback segment.

    • Stunning exterior design that builds on the new design language of Peugeot
    • Radical new cockpit-style cabin features premium materials, exceptional build quality and a clean button-less interior
    • Range of highly efficient petrol and diesel engines for enhanced driving
    • Class-leading emissions from as low as 85g/km
    • New EMP2 modular platform contributes greatly to a 140kg weight saving
    • World debut at the Frankfurt Motor Show in September

    With its compact length of 4.25 metres and well-balanced proportions, the New Peugeot 308 projects a classy and sophisticated presence. The front is dominated by an evolutionary reinterpretation of the brand’s ‘floating’ front grille, and by the strong lighting signature. Slim full-LED headlamps are standard on the majority of trim levels and a world-first in the segment. The high quality of design continues at the rear, with the three Peugeot (lion) ‘claws’ drawn by the rear LED lamps.

    A refined and high-technology interior
    “When inside the car, one discovers a world of refined style, completely original in the world of hatchback cars, with a cockpit that is intense, innovative and intuitive; it is the Peugeot i-cockpit”, says Vincent Devos, New 308 Product Manager, Peugeot. Peugeot’s design and engineering teams have developed the interior of the New 308 around the concept of the i-cockpit.

    Everything is arranged for an experience that is intuitive, relaxing the driver to focus entirely on the road ahead.
    The compact steering wheel and head-up instrument layout mean that information can be clearly read easily and safely, looking over rather than through the wheel.

    The highlight of the New 308’s generously spaced cabin is the 9.7-inch touch-screen interface, which removes much of the need for physical buttons and switches. Setting a new size standard for the class, it brings together many of the infotainment controls in one place, for ease of use and to create a contemporary and uncluttered cabin.

    The New Peugeot 308 will make its world premiere at the Frankfurt Motor Show on 10th September 2013, when more information about this innovative new model will be released. Sales will start shortly afterwards in mainland Europe and the car will arrive at Pentagon Peugeot Showrooms in Keighley, Scunthorpe and Burton on Trent from January 2014.

Article by
James Reeve
James Reeve
Marketing at Pentagon Group
Email: info@pentagon-group.co.uk
5 years ago