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Peugeot Unleashes Radical 308 R Concept

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Peugeot Unleashes Radical 308 R Concept

Peugeot has recently unveiled its radical new 308 R Concept. They revamped the popular model by adding low posture, wider tracks, toned bodywork, and sports vocation in order to express an extreme concept unlike any other.

  • Concept cars reveal a lot about a manufacturers abilities and ambition. Each car exhibits the very best in its field, showing exactly where the industry is going. The latest vehicle in this exclusive lineup is Peugeots radical 308 R Concept. The car is an exciting new take on the popular 308, offering drivers an assortment of goodies in a bold new package. While the vehicle won’t be hitting showrooms anytime soon, it offers us a glimpse of everything that is to come.

    The new concept car is a sportier take on the popular 308. Its low posture, wide track, and toned bodywork indicate an identity change while still retaining true to its roots. Thomas Rohm, New Peugeot 308 and 308 R Concept Design Manager said: “For us, it was clear that the 308 R Concept retained the identifiable features of the new Peugeot 308. They share elegance and sophistication. The 308 R Concept is a production car pushed to the extreme.”

    Peugeot achieved the new sportier appeal by significantly altering the bodywork. The doors, front wings, body sides and sills, bonnet and bumpers are encased in carbon fibre, securing them to the metal structure that retains only the roof and tailgate of the original.

    The car now features an aggressive front face with three air intakes in the lower section. This intake consists of a thin horizontal bar framed with a truly stunning Dark Chrome bead that sets this car apart from the rest while offering ample capability to cool its monstrous engine. The front also features full LED headlamps that initiate a muscular movement that goes from the front wings all the way back to the rear lights.

    The 308 R Concept is built for sharp handling due to its compactness, reducing overhands and its lightness. In order to take full advantage of this, Peugeot introduced a new i-Cockpit inside, offering a new kind of impression. Here, the driver has clear controls and communicative steering. The instruments are positioned to be viewed over the steering wheel and are designed for the information to be instantaneous and much easier to read.

    But of course, a sporty car wouldn’t be very sporty if it didn’t come with an impressive drive train. Under the bonnet the driver will be greeted with a 270bhp engine that engineers have fit in a capacity of only 1598cm3. The power that results from this powerful engine hits a record level with nearly 170bhp/litre while offering emissions of Co2 at 145g/km.

"“The new Peugeot 308, with its pure and sleek style, is a hatchback which carries the Marque’s upmarket ambitions. The 308 R Concept radicalises this boldness and enriches the expertise of Peugeot Sport to obtain extreme sensations.”" Maxime Picat, Director General, Automobiles
Article by
Jordan Armitage
Jordan Armitage
Digital Marketing Coordinator at Pentagon Group
7 years ago
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