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Peugeot Premiers ‘Design & Driving’ Marketing Campaign

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Peugeot Premiers ‘Design & Driving’ Marketing Campaign

Peugeot has recently released an exciting TV and cinema commercial campaign called ‘Design & Driving.’ Featuring the latest 208 and 2008 vehicles, the project aims at reflecting Peugeot’s upmarket quality, setting itself apart from the rest of the industry.

  • Peugeot has begun an exciting new advertising campaign called ‘Design & Driving’ that projects the company’s strengths on TV and cinemas across the UK.

    In a mere minute-long clip the company took a look at the exceptional design quality and outstanding driving dynamics of their new models, focusing on the incredible 2008 Crossover, 208 family hatchback, Onyx Concept, as well as the record-breaking 208 T15 Pikes Peak Challenge rally car.

    The film examines the styling and engineering that goes into every Peugeot car, challenging us to question the purpose of design. For them, the answer lies in the company’s ‘motion and emotion’ characteristics, which is a term so tightly woven into the Peugeot’s mission that it has become a core value.

    Chris Cheetham, Peugeot’s Head of Brand Advertising and Retail Communications, recently said: “This has been a game-changing year for Peugeot, with the arrival of so many exciting and innovative new models.”
    He continued by saying that: “This new campaign is about communicating that to the British public, letting them know Peugeot is about great design and a fantastic driving experience – qualities which will continue with more highly desirable new cars in 2014.”

    The company revealed that it was directed by award winning filmmaker John Dalon as well as produced by the advertising company Partizan. Their effort was part of a cross-media adverting campaign worldwide, promoting Peugeot as a global leader in the vehicle market.

    For more information on the Peugeot range or to book a test drive please contact us on 0333 222 0424 or alternatively visit us at www.pentagon-peugeot.co.uk

"“This has been a game-changing year for Peugeot, with the arrival of so many exciting and innovative new models.”" Chris Cheetham, Peugeot Head of Brand Advertising & Retail Comms
Article by
Jordan Armitage
Jordan Armitage
Digital Marketing Manager at Pentagon Group
7 years ago
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