According to official figures revealed by the company, Peugeot has sold 56,253 new cars in the UK between January and June this year. This figure, when compared to the 52,482 cars sold the same point last year, suggests a rise of more than 7%, with retail being the main driver. This makes the UK the third largest market for the manufacturer behind France and China.
The company’s growth has been linked to massive demand for models across their range. Peugeot noted the outstanding value of the 107 city car and the recently ‘face lifted’ RCZ Sports Coupe. However, the key to their success has been the all-new Peugeot 208 which was given an extra boost following the arrival of the sophisticated 208 GTi.
Neil Moscrop, the Director of Sales for Peugeot UK, recently spoke about the 208 saying: “We believe this success is down to our carefully considered retail strategy – high specification cars, low cost of ownership, new highly efficient three-cylinder petrol engines and an aggressive list price. It’s the perfect illustration of the resurgence of the Peugeot brand.”
Analysts also predict that the arrival of the new 2008 crossover in UK showrooms this month will boost these sales figures even further. There have been already 700 orders for the model representing almost 25% of the target for the whole year.
Speaking about these successes, Moscrop explained that: “We’re finding 2008 customers are buying into the Peugeot philosophy of high specification combined with great value. For example, nearly 70% of our new 2008 retail orders are for the top specification models Allure and Feline – these include features such as Grip Control with enhanced traction technology and rear parking aid.”
Based on these figures it seems that 2013 may be Peugeots year. They’ve worked hard to capture the market and now they’re reaping the rewards.