30 new models from North American, Korean, European and Japanese manufacturers, on sale in Europe during 2013, were eligible for the 2014 ‘Car of the Year’ crown.
The jury, reflecting the interests and tastes of 58 journalists from 22 European countries, delivered its verdict on the strong line-up of seven finalist models pre-selected in December.
The 2014 ‘Car of the Year’ title represents the most prestigious recognition for the new Peugeot 308 so far. Sales success has already been achieved, with more than 55,000 orders recorded since the launch of the model.
The new 308 is also contributing towards the brand’s move upmarket, confirmed by the mix of the orders, a higher proportion of which is for the upper trim levels in its range.
Receiving the award from Hakan Matson, the President of the jury, Maxime Picat, Director- General of Automobiles Peugeot said, “With the new Peugeot 308, we were convinced that we had achieved a leap in concept, technology and quality and which would soon allow it a place on the podium for the category in Europe. The prestigious 2014 ‘Car of the Year’ award, which I receive today on behalf of everyone at Peugeot who has contributed towards the development and launch of the award winning new 308, is the best confirmation of this”.