The New UEFA Champions League partnership represents Nissan’s largest ever sponsorship deal and will establish them as an official partner worldwide from 2014/15.
Nissan replaces Ford, which in March said it would cut its 22 year partnership with the event. As an official partner, Nissan will now have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the final.
"Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience," said Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan. "Europe's most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do."
According to de Vries, the UEFA Champions League has a cumulative television audience of over 4 billion a season and the deal will bring Nissan to new audiences and keep the brand at the forefront over the course of the European football calendar.
The UEFA Champions League is another example of Nissan's dedication to exciting sports which already includes the brand's proud sponsorship of the Rio 2016 Olympic Games, Olympic Teams GB and Mexico, Africa Cup of Nations, NCAA Football, Heisman Trophy, Canadian Football League and GT-R ambassador Usain Bolt - a renowned football fan.
The first partnership event with Nissan will be as part of the 2014 Super Cup, which is being played at Cardiff on 12 August.
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