Nissan Qashqai Aims for the Sky

11 Posted: 11th Feb 2014
Nissan Qashqai Aims for the Sky

Nissan has launched their all-new Qashqai into the sky with an impressive new rooftop exhibit in Paris, France.

  • For a company that has always been praised for its flair and originality, Nissan is setting the bar even higher by launching their Qashqai on the rooftops of Paris, France, creating quite a stir in the automotive community for their bold showcase of their all-new vehicle.

    Regarded as one of the most exhilarating new art movements of the year, Nissan has been dabbling in a style called Rooftopping, which involves climbing to the top of city skyscrapers and capturing photographs of views below.

    Held between 16th and 21st of January, they united some of the biggest names in this new style including the founder of the movement, Tom Ryaboi, in a staged event overlooking the Publicis Drugstore on the Champs-Elysees.

    In the exciting showcase, artists were invited to climb onto the rooftops where they were greeted by the new Qashqai on the Paris skyline. Guests on the ground were encouraged to use their mobile phones and iPads to interact with the images that were shot as well as look up at 4K screens displaying the event as it took place in real time.

    Luis Miguel Rojo Y Pinto, Marketing Director, Nissan West Europe said: "We hoped that bringing together this exciting and interactive style of photography would highlight the key qualities of the New Nissan Qashqai, but we didn't expect it to have such a big impact. We are glad to have been among the first to showcase this exciting new photography movement."

    The exhibit was the first of its kind in France and exhibited how daring Nissan are. It proved so popular that there were 2,500 applicants for a mere 1,000 tickets, making this one of the most popular exhibit car events of the year.

    For more information or to book a test drive in the new Nissan Qashqai, please contact us on 0330 390 6849 or alternatively visit us at www.pentagon-nissan.co.uk

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