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Pentagon Wins Autotrader Dealer Website Of The Year

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A strong homepage performance was the key to Pentagon winning 'Dealer Group Website of the Year' at the 2011 Autotrader Click Awards. Pentagon Marketing Director James Reeve received his award from Will Greenwood and Sharon Randall - Auto Trader UK

  • Retail car buyers liked the easy navigation and helpful contact links. Views were analysed by eDigitalResearch, which said: “Pentagon’s site is one of the best.” Brands which include Vauxhall, Peugeot, Citroen, Chrysler, Jeep, feature prominently on the site with clear signposting. Also scoring highly were Pentagon’s used car search, its offers tab and video slideshows with 360-degree rotation views. Site visitors liked the independent reviews, the highlighting of CO2 throughout the searches and the ability to compare vehicles. There was also praise for Pentagon’s ‘enquire now’ button to book a test drive, an appointment or to reserve a vehicle. Clear finance options with each result were also noted. Pentagon was a runner-up for customer service and used car locator. One reason was the site’s clear ‘contact us’ dropdown form the homepage – another the “excellent” email and phone service, including ‘ability to help’. Car seekers liked the ‘call me back’ request button. Dagenham Motors, part of the manufacturer-owned Ford Retail network, won the Click Award for ‘best used car locator’. “The site has a simple process for adding criteria, with no typing input, and updates are in real time when changing criteria,” said eDigitalResearch. There was also praise for the accuracy and speed of the search engine and calls to action (‘enquiry’ and ‘make an offer’). Mercedes-Benz Retail won ‘dealer best customer service’ for the way its site handles phone and email enquiries. “Prompt, polite and knowledgeable phone operators have a can-do attitude,” said some who used it. “There were quick replies to emails- 50% were within six hours and many within 60 minutes. The replies were helpful and filled with relevant information”. Article By Tony Willard, Dealer Update Magazine

"We are obviously thrilled to win this award for the second time in three years. These awards are decided by real website users so being recognised like this again is a great achievement for all the team at Pentagon who work hard every day to deliver" James Reeve, Marketing Director, Pentagon
Article by
Chris Bushby
Used Vehicle Marketing Manager at Pentagon Group
Tel: 01332 370708
Email: info@pentagon-group.co.uk
8 years ago
Representative Finance Example
APR Representative 8.9%
Cash Price £8,995
Deposit £176.10
1st Monthly Payment £326.10
58 Monthly Payment £176.10
Final Monthly Payment £326.10
Amount of Credit £8818.90
Total Amount Payable £11042.10
Total Charge for Credit £2047.10
Fixed Interest per Annum 3.96%
Duration 60 Months