The addition of Kia to the Parkway Avenue site in the city has been completed in full consultation and with the support of Kia UK.
The new Kia showroom will have space for 12 new Kia models, which include city cars, superminis, family hatchbacks, SUVs and 7-seat MPVs.
Other services will include Kia Approved used car sales, Kia servicing and repairs, Kia warranty repairs and Kia accident repairs.
Danny Whitehead, General Manager of the Sheffield dealership said: “The Kia range will really complement the vehicles we already sell in the city and will offer local drivers even more choice than before. I’m sure that over the next few months we will build a very positive and close relationship with Kia, just like we have with the other manufacturers we already represent here in Sheffield.
"The 7-year new car warranty clearly demonstrates the trust and confidence that Kia have in their cars, and it means that Kia drivers can enjoy 2,555 days or 100,000 miles of trouble-free, peace-of-mind motoring."
Lookers previously represented the Kia franchise in Sheffield. Aftersales (service, parts and warranty) have already been transferred over to Pentagon, with car sales transferring officially on Saturday 1st July 2017.
Pentagon's Managing Director, Trevor Reeve, added: “I’m very happy to be able to announce this new addition in Sheffield, which is in line with our strategy of growth with new brand partners in existing territories.”