Auto Trader’s Click Awards have established a reputation as the must-attend event in the digital retailing calendar. Now in their eighth year, they celebrate excellence in digital car retailing and are awarded following close scrutiny of objective research and by an independent panel of judges.
Pentagon won the Franchise of the year award for standing above all others in the digital marketing space. An excellent website, integrated marketing strategy and competence in social media strategy were all factors considered by the independent panel of judges in making the award.
James said: “We are delighted to have been presented with this prestigious award. It really is an endorsement of the work taking place across the business and by the team at automotive website specialists 21st Century Internet to meet the needs of our customers. Decisions are increasingly taken in the digital space and any successful business has to align itself fully to the new consumer journey. I am sure this award will motivate us to even greater heights.”
Sharon Randall, Auto Trader sales director added: “Every award winner should be proud of their achievement. We aspire to lead the future of the digital automotive marketplace and those who took to the BAFTA stage are blazing a trail for the industry. I am sure we will be welcoming back many award winners next year.”