The news follows the announcement earlier this month that Pentagon have also opened a new Vauxhall dealership on the same site in the city.
From 1st August Pentagon will represent Citroen, Dacia, Jeep, Mazda, Renault and Vauxhall on the 3 acre site. The Co-operative did previously operate a Harley-Davison franchise there but it was closed by them earlier in July.
Pentagon Chairman Trevor Reeve said: “We are of course delighted to have completed this deal with the Co-operative. With these acquisitions not only are we adding more businesses to our motor group but we have also expanded the franchises we represent with the addition of Mazda, Renault and Dacia for the first time”.
The showrooms, located around a mile from Lincoln city centre, have room for around 200 used vehicles. It is well positioned on a busy road close to the town’s Sainsbury’s supermarket and a popular retail park.
Graham Hall, Pentagon HR Director added: “These new dealerships in Lincoln are full of potential and we are all looking forward to fully refurbishing the showrooms and to helping the team members to improve every aspect of the businesses. I’m really happy to be able to welcome the team here in Lincoln to the Pentagon family”.
Pentagon’s turnover in 2014 was £440m and they expect this to grow to around £500m in 2015 on the back of new acquisitions and an improved performance across the group, particularly in used cars and fleet.
This latest growth, in addition to the new dealerships they opened last year and a brand new Jeep and Alfa Romeo dealership due to open in Doncaster on September 1st, will take their total number of franchise points to 30.
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