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Fiat Introduces the Beats Edition™ 500L

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Fiat Introduces the Beats Edition™ 500L

Fiat releases the Beats Edition™ to spice up the already popular 2014 500L range, altering the exterior and interior of the car with a flurry of exciting new features.

  • Fiat has strengthened its popular 2014 500L by introducing the Beats Edition™ vehicle, a collaborative effort between the Italian manufacturer and the popular audio brand Beats by Dr Dre.

    FIAT 500L Beats Edition™ blends cutting-edge technology that comes with the cool, urban look of the Beats technology. The vehicle delivers an eye-catching, grey/black colour scheme, that is offered in gloss and matte finishes. Moreover, the vehicle comes with 17-inch alloy wheels, arch extensions, side skirts, as well as mirror fairing and front whiskers and tailgate handle in satin chrome.

    The inside of the vehicle has also received a substantial refurbishing, now coming with enhanced automatic dual-zone climate control, matte-grey dashboard panel, as well as the Total Black interior pack which includes special black fabric/eco-leather seat upholstery.

    The cars crowning glory is its premium Beats audio system, Dr Dre’s rich, immersive, listening technology. With a total output of 520W through an extensive eight-channel DSP-equipped amplifier, the seven-speaker system employs an almost identical sound spectrum to that found in studio recordings.

    Legendary artist and producer Dr Dre, along with Interscope Geffen A7M Records chairman Jimmy Iovine, created the system. They worked side by side with FIAT engineers to develop the best synergies with the 500L model, resulting in an incredible listening experience that is comparable with their up-market headphones.

    The Beats Edition™ car will come in two petrol varieties, coming with a new 120bhp 1.4 T-Jet and the 105bhp 0.9 TwinAir Turbo, as well as two turbo-diesel power plants, the 105bhp 1.6 MultiJet II and new 120bhp 1.6 MultiJet II.

    For more information on the Fiat 500L or to book a test drive, please contact us on 0333 222 0424 or visit us at www.pentagon-fiat.co.uk

"“We reach younger customers and their main reason for choosing us is the style... Beats by Dr Dre is the coolest sound system in the world. Our customers aren't ordinary families, they are funky, fun, a bit irreverent. They appreciate good sounds in their car.”" Fiat’s European boss Gianluca Italia
Article by
Jordan Armitage
Jordan Armitage
Digital Marketing Manager at Pentagon Group
7 years ago
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