Kia Motors has unveiled its latest models at the 2018 Geneva International Motor Show. Taking centre stage, the new Kia Ceed and Ceed Sportswagon make their world debuts, alongside the upgraded Optima range, and new Rio GT Line.
Michael Cole, Chief Operating Officer of Kia Motors Europe, commented: “All of these model ranges – Ceed, Optima and Rio – are key contributors to the brand’s sustained growth. Combined, they account for more than a third of Kia’s European sales, and these latest models will provide the impetus for our next phase of growth, as we target more than half a million sales in Europe in 2018.”
Kia’s Next Generation Ceed and Ceed Sportswagon
The third-generation Ceed and Ceed Sportswagon are designed, developed, engineered and built in Europe. Available later this year as a five-door hatchback and Sportswagon, the new Ceed model family strengthens Kia’s presence in the European C-segment with innovative new technologies, a mature and athletic design, and a more engaging drive.
Since the first-generation Kia cee’d started production in Slovakia in December 2006, more than 1.28 million units have been built. A new naming format – cee’d becomes Ceed – consolidates its reputation as a car for the Community of Europe, with European Design. More than 640,000 units of the second-generation model have been built since 2012. In its third iteration, the new Ceed will account for an even greater proportion of Kia’s European sales – up from 15% in 2017.
The new Ceed is lower and wider than its predecessor, and boasts a striking, contemporary new design. Standard ‘ice cube’ LED daytime running lights echo the appearance of earlier Ceed GT and GT Line models. In profile, the sharp, straight lines visually lengthen the bonnet and give the car a more upright stance. At the rear, new LED daytime running lights give the Ceed greater visibility – and recognition – on the road. Straight lines in the bodywork and a subtle rear boot spoiler add stability to the Ceed’s overall presence.
A Drive Mode Select system enables owners to tailor engine and steering characteristics with Normal or Sport modes.
The Ceed is available with Kia’s latest Advanced Driver Assistance Systems (ADAS) including a new Driver Attention Warning (DAW) system which combats distracted or drowsy driving by monitoring a number of inputs from the vehicle and driver. Other ADAS features include High Beam Assist, Lane Keeping Assist and Forward Collision Warning with Forward Collision-Avoidance Assist.
The new Ceed hatchback will go on sale at Pentagon at the end of June, while Sportswagon models will be available during the last few months of 2018. Both models will continue to offer Kia’s unique 7-Year, 150,000 km warranty.
The upgraded Optima made its world debut at the Geneva International Motor Show, featuring an updated design and a pair of new engines. More Kia Optima models were sold in Europe in 2017 than in any previous year, with sales growing from 9,600 to 16,800 units – aided by the introduction of new Sportswagon, Plug-in Hybrid and GT variants.
Exterior design modifications include revised bumper designs, new LED tail-lamps and a revised head- and fog lamp design. The ‘tiger-nose’ grille is now finished in bright chrome to create a more sophisticated, purposeful appearance. The designs of the Optima GT Line and high-performance Optima GT are also updated for greater on-road presence. Upgrades include new LED fog lamps, 18-inch aluminium alloy wheel designs, and subtle gloss black mirror caps, side sills and air intake grille. GT Line models are distinguished by new dual twin exhausts, while the Optima GT is fitted with chrome twin exhaust tips.
The Optima is available with Kia’s latest 7.0 or 8.0-inch touchscreen infotainment system, with navigation and Kia Connected Services powered by TomTom®. The system offers Apple CarPlay™ and Android Auto™.
Kia’s latest ADAS are also available, to avoid or mitigate the effects of collisions. The new Optima comes with same Driver Attention Warning (DAW) system available in the new Ceed, as well as other safety features including: Forward Collision-avoidance Assist (FCA), Lane Keeping Assist (LKA); High Beam Assist (HBA), and full LED headlamps with Dynamic Bending Light.
The upgraded Optima sedan and Sportswagon will be available at Pentagon from July.
New Sport-Inspired Rio GT Line
Kia has also exhibited the Rio GT Line for the first time – the latest Kia model to be available in GT Line specification. Like other GT Line models in the Kia line-up, the Rio GT Line features a stylish exterior design. Upgrades include a gloss-black and chrome ‘tiger-nose’ grille, a new 17-inch alloy wheel design, and ‘ice cube’ LED fog lamps, echoing those of the cee’d GT and pro_cee’d GT. The exterior is finished with twin exhaust tips, LED daytime running lights, chrome window trim, a gloss black roof spoiler and sill highlights.
The optional large 7.0-inch ‘floating’ touchscreen HMI (human-machine interface) includes navigation, and Apple CarPlay™ and Android Auto™. A rear-view parking camera, heated steering wheel, and heated seats are also available.
The new Rio is the safest B-segment car Kia has ever made, featuring an Advanced High Strength Steel (AHSS)-body construction and six airbags fitted as standard (front, front side, and curtain). With a five-star Euro NCAP crash safety rating when fitted with optional ADAS technology, the Rio offers Forward Collision-avoidance Assist (FCA) with pedestrian recognition. Lane Keeping Assist (LKA) will also be available to buyers from July 2018. The Rio GT Line is also available with Kia’s new Driver Attention Warning (DAW) system, designed to combat distracted or drowsy drivers.
With one of the most spacious cabins in its class, the Rio also features a split-level boot floor, enabling owners to change its height to fit items under the floor and prevent them rolling around, or to keep them out of sight. Luggage capacity is 325 litres (VDA).
The new Rio GT Line will be on sale at Pentagon from the end of April 2018.
Register Your Interest
Customers can let the team know of their interest in any of these models by visiting the dealership on Parkway in Sheffield, calling the Kia team on 0114 205 5729 or by completing a website enquiry form. By doing this customers will be kept up to date with the latest information on the new 2018 Kia models including official launch dates and when they're available to test drive.