Jeep and National Geographic Channel are taking a voyage together into unchartered territory by partnering up in an adventurous prime time television deal that will feature Jeep’s Grand Cherokee 4x4 vehicle in a series of commercial spots.
The companies have reached a seven-figure deal, the biggest of its kind in National Geographic Channel’s history, which was negotiated by Sky Media and Maxus Partnership. The deal will in effect introduce Jeep’s powerful Grand Cherokee at the beginning of each program during the prime time slot. More than 1,300 Grand Cherokee sponsorship ads will be shown over the course of the year, reaching over 2.7 million male views.
Furthermore, National Geographic Channel’s award-winning team will produce documentary-style content pieces that show the Grand Cherokee in a completely new light. Tim Shaw, National Geographic’s famed presenter from shows like Car SOS and None of the Above, will act as a spokesperson for the 4X4. These spots will run across Sky’s Media portfolio, reaching an astonishing 6.4 million viewers in the UK.
The programming activities will also include short form content, pop-up dealership ads from London’s National Geographic store, as well as second-screen apps.
Damien Dally, the Head of the Brand, has said: “The Grand Cherokee target audiences are inherent adventure seekers and this partnership with National Geographic allows us to align with exciting programming as well as create bespoke content that resonates with them.”
Sophie Lintott, Brand Partnerships, FOX One Stop Media, adds: “We are delighted to have the Jeep Grand Cherokee on board as sponsors of National Geographic Channel. We feel it’s an excellent brand fit, with both companies being closely associated with innovation and quality – brands that you can trust.”