Citroën got competitive with their latest Grand C4 Picasso, challenging Arsenal Football Club to run their vehicle through their tough training regime. While most would simply write the award-winning MPV off, what they found was quite fascinating, documenting it in a light-hearted promotional film.
In order to mark the launch of their new-generation compact 7-seater, Citroën put their MPV through a series of football-themed challenges specially created by football legends Olivier Giroud, Per Mertesacker, Santi Cazorla and Wojciech Szcz?sny, offering an alternative review of the cars technical strengths.
The demonstration featured many of the Grand C4 Picasso’s Park Assist features which set it apart from the range. In the video, Per and Olivier showcased the “assisted parallel parking technology” between a Ferrari 430 and Maserati GranTurismo, whilst Santi and Wojciech looked on in amazement.
The film showed how even Arsenal footballers, who own their fair share of glamourous vehicles, aren’t immune to the charm of the family-friendly car, highlighting some of the features that would suit even Premier League players.
James Parfett, Communications Director at Citroën UK, recently commented on the event saying: “It’s brilliant to be exploring new ways of working with Arsenal as we’re now in our seventh season as the Club’s Official Automotive Partner. We had a lot of fun creating this film and we hope Citroën and Arsenal fans alike enjoy seeing the players and the car in this new light.”
The Citroën Grand C4 Picasso is one of the most popular and recognised vehicles in the UK, receiving many awards including TopGear Magazine’s Family Car of the Year and What Car ? MPV of the Year.
For more information on the Citroen Grand C4 Picasso or to book a test drive, please call us on 0333 222 0424 or alternatively visit us at www.pentagon-citroen.co.uk.