Ten Second Review
New Peugeot 108 - Ten Second Review
Peugeot's 108 demonstrates just how far citycars have come in recent years. In fact, this one's more sophisticated and efficient than you might ever have expected a model of this kind could be. With this car, Peugeot is offering a choice of efficient and now Euro6-compatible petrol engines in this segment - and the option of a TOP! variant featuring a neat retractable fabric roof. Plus you can personalise your 108 precisely to your preference.
New Peugeot 108 - Background
Creating a citycar is hard enough. Trying to differentiate a design shared with other brands must be even more difficult. Such was Peugeot's job with this car, the 108.
Like its predecessor, the old 107, this model must share its design and engineering with two rivals, Citroen's C1 and Toyota's Aygo. And, in comparison with the old 107, it had to offer citycar buyers more options - more than one engine option, extra hi-tech, a bit more space and more complete safety provision.
In all these areas, this 108 does indeed improve on what went before and has now been improved still further with the addition of a range of Euro6-compatible engines. In comparison to its two design stablemates, this Peugeot has gone for a classier, more mature look than the C1 and comes with a 1.2-litre engine option you can't get in the Aygo. And all three cars are more efficient and personalisable than even the finest city runabouts from other brands. So, is that enough to put this Peugeot in pole position in this segment? Let's find out.
New Peugeot 108 - Driving Experience
As you probably know, the old Peugeot 107 was part of a three-car family alongside the Toyota Aygo and the Citroen C1, all three models being screwed together in Kolin in the Czech Republic. It's the same story with this second generation version, which is why it'll come as no great surprise to learn that the 108 is mechanically identical to the Citroen C1. That means you get a choice of a two petrol engines: a VTi 68, available with either a 5-speed manual or a 5-speed Efficient Tronic Gearbox (ETG), or in a 1.2-litre VTi 82 guise with a 5-speed manual transmission. The car has been designed to improve agility and manoeuvrability in town, with a turning circle of just 4.8 metres.
Design And Build
New Peugeot 108 - Design and Build
The difference between the 108, the Aygo and the C1's exterior styling is far more marked in this second generation model. Of the three, the 108 undoubtedly possesses the most mature, refined styling. That's important because this car is not really attempting to make a big play for first time buyers. Instead it's looking to attract customers who might never have chosen a city car because they felt too insubstantial and cheap. The 108 looks reassuringly grown-up with a discreet front end treatment and assured, mature detailing. There's very little here that looks contrived or gauche. Chief designer Ivo Groen insisted on lots of chrome and a palette of restrained, smart colours.
The interior of the 108 hinges around a 7-inch centrally mounted touch screen system. This display is optional on the Active trim level and standard from Allure up and it really brings the interior together so you'll be missing out if you pinch pennies here. It controls the car's media, trip computer, Bluetooth and various vehicle settings. Should you want to personalise your 108, Peugeot offer seven different themes which feature decals, trim inserts, and seat fabrics like houndstooth and tartan.
Market And Model
New Peugeot 108 - Market and Model
The range starts at around £8,300 and includes a 108 TOP! model with a full length retractable fabric roof. The trim structure follows the normal Active and Allure structure. New to the 108 is MirrorLink, which allows the user to control their car's applications through the touch screens of their smart phones. Apple iOS, Android and Windows Mobile platforms are all supported, but do remember that the system won't allow you to start updating your Facebook status when the car's on the move.
Safety equipment shouldn't be an issue as even the entry-level car is fitted with Hill Start Assist, anti-lock brakes, emergency collision braking system, and electronic stability control. There are full length curtain airbags, two side airbags and two front airbags. Both rear seats are also fitted with ISOFIX child seat mounts. At the top of the range, the Active City Brake safety set-up and a Lane Departure Warning System are both offered as an option on Allure and Feline badge levels.
Cost Of Ownership
New Peugeot 108 - Cost of Ownership
Even if it is being targeted at well-heeled downsizers or those families looking for an easy to use second or third car, the Peugeot 108 can't afford to be off the pace in terms of economy and emissions. It's not even a purely monetary thing anymore. To fall behind here smacks of complacent engineering and manufacturers are keen to one-up each other. Call it a way for the boffins to keep score. That we benefit from this battle of the brains can only be applauded and in Euro6 guise, the 108 nets a combined fuel consumption figure of 68.9mpg in 1.0-litre form or 65.7mpg if you opt for the PureTech 1.2-litre model. The CO2 emssions returns for the two engines are, respectively, 95g/km for the 1.0-litre version (or 97g/km if you go for the '2-Tronic' auto ersion) or 99g/km for the 1.2-litre model.
We'd also be willing to bet that the 108 ends up with the strongest residual values of the three sister vehicles. It looks to have the broadest appeal, although we'd probably look to specify the car with the touch screen if we wanted to guarantee better retained values.
New Peugeot 108 - Summary
The Peugeot 108 is an intriguing sort of citycar. Most small cars are marketed to two distinct groups; people who don't really want new cars and people who can't really afford new cars. As such, most buyers don't have much of an emotional investment in the vehicle. It's a means to an end; virtually a distress purchase in some cases. The 108 is different. It's a car that sets its stall out to attract people who have the means to buy more expensive cars, making an appeal on style, convenience and agility. Toyota's iQ has enjoyed some success following just this tack before, but the 108 breaks new ground.
We like the Toyota Aygo and the Citroen C1, but there's something about the Peugeot 108 which sets it apart. It's almost as if by paring the tinsel back, it's become a harder-hitting, more desirable proposition. Less can be more. There aren't too many car companies that have become rich banking on the refined subtlety of the British public, but Peugeot remains cautiously optimistic.
Prices referred to in the review are MRRP